In this post, I’m going to provide three email marketing “hacks” for agency owners and freelancers that will help you grow a more engaged email list and convert it into a useful asset.

If you’re anything like me, email marketing isn’t your strong suit. I’ll be the first to say that, despite knowing the benefits, I find it difficult to write newsletters on a regular basis.

Consider what it means to have an engaged email list: people who have given you permission to send them information and who want to interact with you. It may sound corny, but it’s a relationship that deserves to be respected.

While I try not to come across as a sleazy salesperson in my emails, I didn’t do a very good job of keeping you informed about what’s going on.

Tip 1: Never run out of topics to write about.

You, like myself, are surely familiar with this sensation. You want to send out a newsletter but aren’t sure what to write about.

Davinder is a realist when it comes to this. For each of his weekly newsletters, he has three draught emails in Gmail. He simply pastes the relevant website links into the email draughts as he comes across fascinating stories or news, and then expands on them while he’s writing the real newsletter.

It’s incredibly straightforward. I’m going to perform the same thing with a basic Notepad file on my desktop PC from now on.

Tip 2: To boost deliverability, clean your email list.

There’s a good chance that some of your email subscribers haven’t opened your last ten campaigns. They’re not going to open any of the next ten, either, Davinder claims. By deleting inactive contacts, you may enhance your email deliverability and increase your total open rate.

For me, this is unquestionably true. Subscribers who joined up five years ago are unlikely to be interested in what I’m doing now because my business has evolved so much.

Tip 3: Keep your consumers involved in your efforts at all times.

You’ll gain two advantages as a result of this:

To begin with, you keep the project’s communication flowing. This reduces customer irritation and clarifies any potential misunderstandings fast.

Second, you will be held responsible for meeting the deadlines you specify. You’ll have nothing to talk about in your Friday email if you don’t deliver outcomes, which will make you appear awful.

You may drastically speed up your projects by just emailing your customers an update on what happened during the week.