Traditional marketing vs digital marketing: can they work together?
Reaching out to people, raising brand recognition, and generating leads for a company are all difficult tasks. However, we’ve all heard the term “marketing” at some point in our lives. Marketing, on the other hand, is the act of promoting a company’s products or services. Marketing plays a critical function in raising awareness of any product or service among the target audience.
With the help of digital channels, reaching out to a specific audience has become quite simple. There were just a few marketing possibilities prior to the digital era. However, with the introduction of new technology and the digital platform, more marketing chances have arisen, which have surpassed old marketing notions.
One can sell their brand globally using these new digital marketing strategies. So, let’s take a closer look at digital marketing against traditional marketing, and how, thanks to the introduction of digital marketing concepts, the marketing department has taken on a new look all over the world.
What is the definition of digital marketing?
Digital marketing refers to the promotion of any brand via social media platforms or other digital platforms such as email marketing, PPC (Pay Per Click) ads, and Google AdWords. It is also possible to obtain it through web marketing. Due to the Covid-19, where every other industry suffered a significant loss, the digital marketing industry has recently enjoyed a significant increase.
Almost 90% of the population now uses social media and is familiar with the majority of new digital technology. However, in order to engage directly with clients, it is now necessary for every brand to be visible on digital platforms and to utilise digital marketing services.
What is the definition of traditional marketing?
Offline marketing is a type of traditional marketing that does not require the use of the internet. Traditional marketing refers to the promotion of a brand through numerous platforms such as newspaper ads, pamphlets, hoardings, television, radio, banners, and other offline channels.
It is still the finest option for reaching out to a local audience today. Traditional marketing tactics such as pamphlet distribution, TV broadcast, radio broadcast, posters, and hoardings can be used by any small brand that wishes to raise brand awareness among local customers.